BBA-203 MARKETING MANAGEMENT
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BBA-203 MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: BBA-203 MARKETING MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other JNU University book solutions now mehta solutions brings top solutions for JNU University BBA-203 MARKETING MANAGEMENT book contains previous year solved papers plus faculty important questions and answers specially for JNU University .questions and answers are specially design specially for JNU University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
MARKETING MANAGEMENTObjective : The objective of this course is tointroduce the basic concepts of marketing and to
develop a feel of the marketplace
Module I : Marketing : Nature, scope and importance, marketing concept, Rapid adoption of
marketing management.
Module II: Marketing Environment : Demographic, Economic, natural, technological, political, legal
and socio- cultural environment, The Indian Marketing Environment, Marketing process and mix.
Module III : Consumer Behavior : The buying decision making process, Targeting,
Positioning, Product life cycles, stages in lifecycle and factors affecting each stage, Managing
product life cycles. New Product development
Module IV: Promotion Tools : Advertising-meaning, objectives & types of advertising decisions,
planning and evaluation ofcampaign, Trends inAdvertising inIndian : Public Relations-Importance
and methods, Direct Marketing Concept : Sales Promotion purposes and tools.
Module V : Market Segmentation : What is Market Segmentation?, Need for Market
Segmentation & Benefits of Market Segmentation, Bases of Segmenting Consumer Market
Module VI : Targeting and Positioning : introduction, concept and definition, Target
Marketing and Positioning
Module VII : Product Life Cycle : Meaning ofProduct Life Cycle (PLC), Stages of P.L.C.
and marketing strategies
Module VIII : New Product Development : Meaning of new product, New product
development process
Module IX: Marketing Challenges : Marketing in21
st
century, Impact of globalization, technological
advances. Challenge for rural marketing in India, Need of marketing inthe service sector in India.
Module X : Pricing Strategy : Concept of price, Objectives of pricing
Module XI : Pricing methods : introduction, concept and definition, Factors Affecting Pricing
Module XII : Distribution : Marketing Channels - Structure, Functions and Significance, Types
of intermediaries in distribution channel & their functions, Distributions strategies
Module XIII : Logistic Management : Physical distribution, marketing logistics and supply
chain management, Importance, Functions of marketing logistics
Module XIV : Promotion strategy : Promotion Mix, Advertising, Personal Selling & Direct
marketing, Sales Promotion, Publicity and public relations.
Module XV: Product Management : Concept ofproduct, Levels ofproducts, Classification of products
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