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Research for Marketing Decisions

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Product Code: ou-011
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Research for Marketing Decisions SOLVED PAPERS AND GUESS 

 

Product Details: osmania University Research for Marketing Decisions

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2018-19

RATING OF BOOK: EXCELLENT

  

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  If you find yourself getting fed up and frustrated with other osmania University book solutions now mehta solutions brings top solutions for osmania university  Research for Marketing Decisions contains previous year solved papers plus faculty important questions and answers specially for osmania University .questions and answers are specially design specially for osmania University students .

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RESEARCH FOR MARKETING DECISIONS
 
Unit 1: Meaning and Importance of Marketing Research
Marketing Research, Marketing information system – Marketing Decision Support System – Research Design Introduction to Design of Experiments – Exploratory, causative, conclusive and experimental designs.
 
Unit 2: Marketing Research Process
Sources and methods of gathering marketing information – Respondents, Experiments, Simulation (as a Source of Data Generations) and Panels, Sampling design and sample size determination.
 
Measurement and scaling – Concept of measurement and scaling – Types of Scales - Nominal, Ordinal, Interval and Ratio Scales – Attitude scales Thurstone’s, Likert’s, Guttman’s, Semantic differential, Reliability and validity of a scales, Design of questionnaire.
 
Unit 3: Decision-Making Tools
Decision Theory – Decision-making under certainty, Risk, Uncertainty, Criteria of decision-making-pessimism, Realism, Optimism, Regret, Equiprobable, EMV, EOL, Cost and value of information, Determination of EVPI utility as a concept of decision-making. Decision tree analysis – Decision Tree – Sequential decision-making.
 
Unit 4: Non-Parametric Statistics in Research
McNemar, Sign Test – One and two samples, Run test, Wilcoxon matched pairs test, Mann-Whitney test, Kolmogorov-Simronov D test, Kruskal-Wallis tests.
 
Unit 5: Multi-Variate Analysis
Structural and functional methods – Factor analysis, Cluster analysis, Discriminate analysis, Conjoint analysis, Multi-Dimensional Scaling, Multiple Regression (Numerical with two independent variables).
 
Research report – preparation – and presentation – Oral and written presentation.

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