VISUAL MERCHANDISING SOLVED NOTES EBOOK CHAPTERWISE

VISUAL MERCHANDISING MANAGEMENT SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: VISUAL MERCHANDISING  SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   220+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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SYLLABUS

VISUAL MERCHANDISING

Topics
1. Introduction to retail Retailing: Definition, Evolution and Formats, Relating Retail with Customer Profile, The Indian Retail Industry
2. World of visual merchandising Visual merchandising: Definition and functions, History, Understanding retail in India
3. Image Mix and Store Exteriors and Interiors: Elements of Display, All I Do Can Sell (AIDCS) Retail Store—Site and Design, Image Mix: The Top Six Elements, Store Exteriors, Store Interiors
4. The Basics of Visual Merchandising Display Basics, Design Basics, Principles of Design, Colour Blocking—People Buy Colours,Signage, Understanding Materials
5. Store Planning and Fixtures The Purpose of Planning Fixtures, Types of Fixtures
6. Circulation Plan and Planograms Circulation Plan and Types of Circulation Plans, Meaning and Purpose of a Planogram, Benefits of a Planogram, Implementation and Maintenance of a Planogram
7. Merchandise Presentation Meaning of Merchandise Presentation, Principles of Merchandise Presentation, Categories in Merchandise Presentation, Dominance Factor in Merchandise Presentation, Cross Merchandising
8. Window Displays Window Display—Meaning and Scope, Vis-à-vis Merchandise, Types of Setting, Promotional Display Vs. Institutional Display, Window Display—Construction
9. Visual Merchandising—Hands On Styling, Display Calendar, Sales Tracking, Handling the Mannequin, Props, Lighting, Organising an In-store Event, VM Tool Kit, Quality and Process in Visual Merchandising, Standard
Operating Procedures (SOPs)
10. Experiential Retail Brand Experience—Brand-centric to Customer-centric, Experience Design—Beyond Visual Merchandising, Generation C—The Changing Consumer, The Magic of Augmented and Mixed
Realities , Experiential Retail—The New Retail Scenario