BUSINESS RESEARCH METHODS
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BUSINESS RESEARCH METHODS SOLVED PAPERS AND GUESS
Product Details: BUSINESS RESEARCH METHODS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
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If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY BUSINESS RESEARCH METHODS REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .
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4.2 BUSINESS RESEARCH METHODS
OBJECTIVE
The objective is to create an awareness of the Process of Research, the tools and techniques of research and
generation of reports
Unit 1: INTRODUCTION TO RESEARCH
Meaning – Objectives – Types of Research – Scope of Research – Research Approaches – Research
Process – Research Design – Research Methods Vs Research Methodology - Steps in Research – Problem
Formulation – Statement of Research Objective – Exploratory – Descriptive – Experimental Research.
Unit 2: METHODS OF DATA COLLECTION
Observational and Survey Methods – Field Work Plan - Administration of surveys - Training field
investigators - Sampling methods - Sample size.
Unit 3: TOOLS FOR COLLECTION OF DATA
Questionnaire Design; Attitude measurement techniques – Motivational Research Techniques – Selection
of Appropriate Statistical Techniques
Unit 4: STATISTICAL METHODS 18 Hrs
Tabulation of data - Analysis of data –Testing of Hypothesis, Advanced techniques – ANOVA, Chi-Square
- Discriminant Analysis - Factor analysis, Conjoint analysis - Multidimensional Scaling - Cluster Analysis
(Concepts Only).
Unit 5: REPORT WRITING
Types of Reports, Business, Technical and Academic Report writing – Methodology Procedure – Contents
– Bibliography
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